Source: Info4Security/www.info4security.com – Alpha Vision Design (AVD) has introduced a volume measurement technology to count people.
The bi-directional footfall sensor, dubbed Ulysses, has been designed to automatically track and count the number of visitors entering or exiting a building.
It has been made to distinguish adults from children, pets, shopping carts and strollers and is suitable for measuring ‘pedestrian traffic on streets, within malls, stores, banks and even nightclubs,’ the company said.
A spokesman said: “The AVD patented Ulysses is the most accurate people counter available today. Ulysses can operate stand alone or can be networked together to produce a real time footfall map of visitor numbers across one or more given locations. Visitor count information combined with retail analytics allows retail operation managers to measure key performance indicators such as footfall, customer to sales ratios, marketing cost per thousand and shoppers per sq ft. Analysis of these metrics can yield significant savings to the retailer, however it is estimated that only 20% of retailers actively exploit people counting information. “