KIT digital, Inc.(KITD 13.45, -0.56, -3.96%) recently surveyed over 200 senior marketing executives to find that over three-quarters (76.8 percent) of American business executives believe that developing a video strategy for the iPad is important to their businesses’ success. The survey was conducted during a KIT digital sponsored webinar “The iPad: A Fourth Screen or Just Another Device? The Impact of Tablet Computers for Business Communications” held on April 7, 2010.
KIT digital is a leading global provider of on-demand software solutions for managing and monetizing Internet Protocol (IP)-based video assets and works with over 1,000 enterprise clients around the world to utilize IP-video for commercial video distribution and internal corporate deployments such as corporate communications, human resources, training, security and surveillance.
The survey also asked attendees if their businesses currently have a mobile solution for other devices. Over one-third (37.8 percent) responded that they do, while almost half the respondents (43.2 percent) said they are currently working on developing a mobile solution.
The survey results are evidence that companies clearly realize the value of a mobile video component to the success of their businesses, yet almost two-thirds (62.1 percent) do not currently have a mobile video solution.
“IP-video usage levels will continue to climb following the release of the iPad and other video-focused tablet devices,” said Gavin Campion, president of KIT digital. “This increased engagement of video on mobile devices has created an opportunity that needs to be addressed quickly by content owners, distributors and operators. Consumers are going to navigate toward companies that provide them with the content they crave, leaving content providers and businesses that do not have a mobile video solution behind.”
When asked if they were prepared to take advantage of the iPad’s video capabilities, one-fifth (20.5 percent) of businesses responded that they were, while almost half (47.7 percent) responded that it is an area “currently being worked on.”
Continued Gavin Campion, “As KIT digital deploys online and mobile video solutions for some of the largest media and enterprise level businesses around the world, we are seeing first hand how text and static imagery are becoming secondary types of Internet content. We are excited to be at the forefront of this online video revolution, helping businesses of all kinds harness IP-video as a primary tool to communicate to all stakeholders — customers, partners, investors and employees alike.”
KIT digital’s “VX-one” platform is the industry’s first truly end-to-end platform for ingesting, managing and publishing IP-video to the three screens (computer browser, mobile handset, and IPTV-enabled television set). The company recognizes the emergence of HTML5 video and its new platform includes an integration script that automatically adapts its clients’ sites from a web experience using Flash to an HTML5 experience, allowing content owners to automatically and seamlessly deploy to tablets and other mobile devices.
VX-one offers several features that will enhance playback on iPads, including adaptive streaming to ensure optimal video quality, with automatic detection of device form function and bandwidth, advertising — pre-roll and insertional — capabilities, branding and embedded player experiences as well as HTML5 components for presentation of VOD playlists, linear EPGs, rating sharing and other social networking tools.
Thanks: Business Wire