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NTT Europe Announces Smart Media Delivery Services

With this announcement, the ICT communications partner has become Europe’s first managed-hosting provider to offer a complete solution for the optimization, delivery and monetization of multi-platform audio and video content, the company said.

Smart Media Delivery, according to company officials, fulfills the end-to-end needs of organizations looking to exploit the growing demand for rich media.

NTT Europe already has extensive experience in the delivery of high-quality live and on-demand content for major organizations such as UEFA, the company said.

“Businesses and organizations of all shapes and sizes are keen to realize the value of their online audio and video, be it live streaming of major sports events, embedding advertising into video or offering paid-for audio content,” Sion Wynn Jones, product manager at NTT Europe, said. “Our new Smart Media Delivery services help businesses unlock this value by the simplest means possible.’

NTT Europe’s Smart Media Delivery service is based on Flumotion‘s multi-format streaming technology. Earlier in April NTT Europe formed a strategic partnership with and Flumotion, a provider of streaming technology and services, to provide advanced multimedia streaming services to enterprise customers throughout the European market.

Smart Media Delivery service, according to NTT Europe officials, offers a “complete suite of tools for each stage of the online media value chain, from signal acquisition for live events, media encoding and multi-format transcoding, live and on-demand streaming and hosting to advertising integration, reporting, pay-per view billing and traffic data analysis.”

Flumotion’s WebTV enables Smart Media Delivery customers to manage the publication, distribution and syndication of video content, including both advertising and subscription-based monetization, the company said.

The Smart Media Delivery services runs across NTT Communications (News – Alert)’ Tier 1 IP network backbone. The service ensures optimal multimedia delivery to all viewers. The solution offers the simplicity of a single solution for multiple tasks that conventionally require a number of separate providers and systems.

COPE, one of Spain’s biggest national radio stations, has been using a pre-launch version of NTT Europe’s Smart Media Delivery services to integrate its delivery of audio and TV content to internet and mobile audiences.

According to Francisco Portela, group director of Internet at COPE, NTT Europe has made offering their content via the Internet and mobile platforms much simpler than before, unifying what used to demand five separate processes into just one.

Thanks: TMC net/Rajani Baburajan

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